Integrated IT Structure: ERP Systems
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4.2.2
Example for an ERP Module: Marketing Module
The Marketing Module as an integral part of an ERP system supports the employee
with creating contacts up to coordination of complex marketing campaigns and after-
sales-services. Client data are essential data to gain relevant information suitable
for efficient marketing planning and distribution activities (Hesseler, 2009, p. 37).
Typical simple business processes within a company dealing with customers are:
creation of a new contact
editing of an existing contact
deleting a contact
Figure 5 - Contact Process Marketing Module
If the employee wants to create a new contact, the first step to do so is by creating
a contact card. As soon as the contact card is made, the user has to fulfill further
Source: modified after (Hesseler, 2009, p. 38)
